Makeup artists share their go-to eye shadows for mature skin, plus tips for applying it
Makeup artists discuss the best eye shadow for mature skin and share tips on how to apply it. Shop eye shadows from Ilia, Fenty Beauty and more.
SWISS BEAUTY lipsticks: From matte finishes to glossy sheens; There is one lipstick for every lady
SWISS BEAUTY lipsticks are an ideal choice for all you ladies out there who need vivaciously pigmented lips. Here are top picks for you.
Love wearing your favourite lipstick? It might lead to THESE dangerous diseases!
Don’t worry, you don’t have to throw away your entire lipstick collection! But being mindful of the ingredients in your makeup is important. After all ...
Selena Gomez Is a Scholar of Red Lipstick Theory
Selena Gomez chose to forgo eye makeup at her London listening party, letting a powerful lip do all the talking.
Why Beige Blush Is the Key to Achieving Perfect Minimalist Makeup
Though beige blush looks gorgeous with minimalist, tonal makeup, it also makes the ideal finishing touch when wearing bright ...
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The concealer hacks every makeup artist swears by
Concealer can be the ultimate make-up multitasker, provided you use the right application techniques and have the correct tools and products in your beauty kit.
Should I Care About Contrast Makeup? Here’s What Makeup Artists Are Saying About This TikTok Hack
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...
People With Mature Skin Adore This Viral Low-Maintenance Foundation Stick
The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...