But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

From an ultra-hydrating serum to a hair gloss reviving dry strands, browse all the beauty buys InStyle editors are loving ...

Finally, the product that I feel makes the most difference to a look, and something I will forever need in my makeup bag, is ...

SWISS BEAUTY lipsticks are an ideal choice for all you ladies out there who need vivaciously pigmented lips. Here are top ...

Don’t worry, you don’t have to throw away your entire lipstick collection! But being mindful of the ingredients in your makeup is important. After all ...

Though beige blush looks gorgeous with minimalist, tonal makeup, it also makes the ideal finishing touch when wearing bright ...

Concealer can be the ultimate make-up multitasker, provided you use the right application techniques and have the correct ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...

Want to surprise your beloved with exciting gifts on Valentine’s Day? Check out these unique gift ideas that will make your wife or girlfriend go awed.

Why choose only one lipstick when you can have them all with stackable lipsticks. Many of the best lipstick brands like Renee ...