It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is ...

Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...

People are increasingly turning to prebiotic sodas, marketed as healthy fizzy drinks with gut-boosting Leading the movement ...

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

Grasso said that even though Poppi and Olipop are both prebiotic sodas, it is kind of like comparing apples to oranges. "Each drink is so different. For Poppi, there isn't as much nutritional ...

The Alchemy of print: Awakening desire On a digital screen, rather than as an aspiration. But advertising is not about features; it is about longing, seduction, and storytelling.

If you were watching the Super Bowl, you might have noticed a certain brightly colored beverage starring in a coveted commercial slot: Poppi. It’s one of several prebiotic sodas, including ...

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In recent years, the soft drink market has seen an influx in gut-healthy sodas. While they have taken over social media, they ...