European luxury goods makers say they could draw on pricing power to offset the cost of any tariffs imposed by U.S. President ...

Straight out of Jiangsu Province, China, Hanway’s YP500 packs plenty of retro bobber style and just enough power to scratch ...

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A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

The proliferation of information has changed our understanding of what constitutes a trend. Brands need to differentiate ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

Opinion: Advertising often gets a bad rap — and at times, it deserves it. But it also holds the power to be a force for good.

Premier Cool brand ambassadors, Daniel Etim Effiong and Elozonam laced up their running shoes and joined thousands on the ...

Asus ROG Flow Z13 is a hybrid device that never quite feels at home amongst either laptops or tablets. It’s still one of the ...

Companies that don’t align the essential elements of their strategy won’t be able to create sufficient value for their firms ...

By Bernard Kelvin CliveThis week we continue our series on the ‘Rise of the Silent Brands.This is the thing; not all the ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...