First-party data collaboration helps advertisers and publishers enhance targeting, optimize performance and drive better ...

Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

Adobe’s new data clean room helps advertisers and publishers protect privacy while monetizing audiences. The post Adobe looks ...

Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.

Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?