As well as Valentine’s Day, Japanese celebrate White Day and mainland Chinese the ‘520’ festival, while Korea’s Black Day is ...

Young Chinese couples joined the rest of the World on Friday to celebrate Valentine's Day with gifts and flowers. Valentine’s Day in China is similar to the Qixi Festival, or Lover's Day, which is ...

Most Chinese remember being told this romantic tragedy when they were children on Qixi, or the Seventh Night Festival, which falls on the seventh day of the seventh lunar month, usually in early ...

China celebrates love with the Qixi Festival in August, inspired by the tale of the Cowherd and Weaver Girl — two lovers ...

Qiaoguo, a fried thin pastry, is prepared and eaten during Qixi Festival in the belief that this would help the couple reunite on the magpie bridge.

Qixi in 2024 remains a significant gift-giving opportunity. The monthlong promotional period offers a chance to stimulate ...

This article is part of a Spotlight series on how brands can craft better culture-relevant marketing that resonates with consumers in a changing China. Read more Despite the negative publicity ...

Tradition Transformed The love story of Niulang and Zhinu, and the Qixi Festival have been handed down for generations. Yet these ancient traditions and customs are slowly dying out. Many modern ...