As well as Valentine’s Day, Japanese celebrate White Day and mainland Chinese the ‘520’ festival, while Korea’s Black Day is ...

Most Chinese remember being told this romantic tragedy when they were children on Qixi, or the Seventh Night Festival, which falls on the seventh day of the seventh lunar month, usually in early ...

Young Chinese couples joined the rest of the World on Friday to celebrate Valentine's Day with gifts and flowers. Valentine’s Day in China is similar to the Qixi Festival, or Lover's Day, which is ...

China celebrates love with the Qixi Festival in August, inspired by the tale of the Cowherd and Weaver Girl — two lovers ...

Qixi in 2024 remains a significant gift-giving opportunity. The monthlong promotional period offers a chance to stimulate ...

International luxury brands debuted products on e-commerce platforms ahead of Valentine's Day to seize business opportunities ...

This article is part of a Spotlight series on how brands can craft better culture-relevant marketing that resonates with consumers in a changing China. Read more Despite the negative publicity ...

Tradition Transformed The love story of Niulang and Zhinu, and the Qixi Festival have been handed down for generations. Yet these ancient traditions and customs are slowly dying out. Many modern ...

For Chinese people, this week calls for a double celebration as, for the first time since 2022, Valentine’s Day, on February 14, and the Lantern Festival, which falls on February 12 this year ...