Hooks, the Astros’ Double-A affiliate, unveiled a new logo and uniforms Friday evening, marking their first significant alteration to their look since 2005 and causing some online outrage. The biggest ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

All the live football on Sky Sports and Sky Sports+, including Premier League, EFL, WSL, Bundesliga and the Carabao Cup... See all the live football by competition in our Sky Sports TV guide.

The tie-up between Paddy Power, Prostate Cancer UK and the Professional Darts Corporation drove a 232% increase in men using the prostate cancer risk checker.

Time marches on, as do logos for professional sports teams. Today’s trend usually turns into tomorrow’s afterthought. That doesn’t mean we think some spectacular old logos shouldn’t get another run as ...

Tech officials have been brainstorming new ways to raise money in anticipation of college-sports programs soon entering ... ∎ Corporate logos on the field: In June, the NCAA Playing Rules ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

Tech officials have been brainstorming new ways to raise money in anticipation of college-sports programs soon entering an era of revenue sharing. If a federal judge gives final approval to the ...

The University of Houston conducted assessments recently to determine the value of corporate-sponsorship logos at its athletic ... in college and professional sports right valuations.

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...