Hooks, the Astros’ Double-A affiliate, unveiled a new logo and uniforms Friday evening, marking their first significant alteration to their look since 2005 and causing some online outrage. The biggest ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

Tech officials have been brainstorming new ways to raise money in anticipation of college-sports programs soon entering ... ∎ Corporate logos on the field: In June, the NCAA Playing Rules ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

Tech officials have been brainstorming new ways to raise money in anticipation of college-sports programs soon entering an era of revenue sharing. If a federal judge gives final approval to the ...

The University of Houston conducted assessments recently to determine the value of corporate-sponsorship logos at its athletic ... in college and professional sports right valuations.

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

As wildfires continue to wreak havoc across the Los Angeles area, all 12 professional sports organizations in L.A. and Orange County -- Angel City FC, Los Angeles Angels, Los Angeles Chargers ...