Those assets include Frosted Flakes, Froot Loops, Mini Wheats, Special K, Rice Krispies and Raisin Bran among others. Ferrero is known for brands like Nutella and Kinder. After the deal closes, WK ...

Italian chocolate giant Ferrero is taking over one of America's oldest breakfast cereal companies, buying the maker of ...

WK Kellogg is Ferrero’s most substantial acquisition so far, with a market cap of roughly $1.5 billion and a portfolio of household-name cereals including Raisin Bran, Corn Flakes and Apple Jacks.

Kellogg, of course, is the company that invented Corn Flakes, which revolutionized the breakfast market. Its other well-known brands include Froot Loops, Raisin Bran, Rice Krispies, and Frosted ...

The addition of WK Kellogg, which has a market cap of roughly $1.5 billion and a portfolio of household cereal names from Raisin Bran to Corn Flakes to Apple Jacks, could be its most substantial ...

By Ramishah Maruf, CNN New Yorks (CNN) — Shares of WK Kellogg, the cereal maker behind Froot Loops and Frosted Flakes, skyrocketed as high as 50% after the Wall Street Journal reported Wednesday ...

Nearly three dozen mascots are being added to "College Football 26," along with some of the most classic runouts in college football.

CFB 26 Adds The Internet's Favorite Mascot, The Pop-Tart Alongside the toaster pastry, EA Sports' next college football game is getting a ton of new marching band, mascot, and rivalry content.