The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Absolutely Ridiculous’ success has prompted a variety of imitations from big brands like Franklin to upstarts like Drip & Rip ...

The most iconic Volvo is likely one of the brand’s brick-shaped models, bearing three-digit names and legions of followers. But since this is a car design column, I wager a better representation of ...

What is Hutchinson’s story? That’s the focus behind a city branding initiative that started in September. Chandlerthink, a Tennessee-based company that received the $75,500 contract to ...

GAC recently unveiled the GAC 1 Concept, a sedan marking the start of a strategic partnership with Huawei. This model is the ...

Combined organization forms end-to-end consulting and services business with expertise in strategy, technology, operations ...

They say beauty is in the eye of the beholder, but it helps if the object of your gaze is symmetrical. Studies show humans associate symmetry with attractivenes ...

Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

The Richmond Kickers are excited to unveil their new crest and brand identity, ahead of the 2025 season. The longest ...

The Cayuga Nation introduced a new branding logo Jan. 24. The new logo will be used for its business enterprises in Seneca ...

TBC Corp.'s Midas and Big O Tires franchise businesses claimed No. 1 status in their respective categories — automotive repair/maintenance and wheels/tires. There are four quick-lube franchise ...

It can be tough trying to get just the right look for your car or truck. You find the right wheel, but it’s the wrong offset. It sits too far in or too far out. Maybe it doesn’t look right ...