Lyft just got a new logo, but you probably didn’t notice it.

Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness. Intrigued? We’ll reveal the secrets of the Coke logo ...

The program that has operated since 1974 will break off into its own high school and middle school starting this school year.

The Sun Microsystems logo is perhaps the best ambigram logo of all for its geometric perfection. The clever rotational ...

The I’m Your Huckleberry campaign, launched by Chanse and Brie Vigen, is a grassroots charity that supports families facing ...

Letters for July 11: There’s no beautiful part of Trump’s budget bill Letter writers discuss national debt and the budget bill, giving President Trump a chance and the future of America.

The St. Louis Cardinals baseball team has its own iconic “STL” logo, and now the Blues have their own distinctive mark with interconnected letters resembling a musical clef. The look is new to the ...

The Big Ten Conference, founded in 1896, has expanded to 18 teams and is the largest conference in college athletics. USA TODAY ranked the Big Ten teams' logos, from worst to best, considering ...

The Big Ten Conference, founded in 1896, has expanded to 18 teams and is the largest conference in college athletics. USA TODAY ranked the Big Ten teams' logos, from worst to best, considering ...