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This led us to examine a group of 314 consumer non-durable businesses – the fast-moving consumer goods (fmcg) businesses included in PIMS, and on which we had both advertising and promotion spending ...

"Our industry's record-breaking sales in 2024 prove the enduring power of promo products," said Timothy M. Andrews, ASI president and CEO. "While tariff impacts remain uncertain, many suppliers ...

Sales promotion is used to encourage customers to buy more of a product or to increase sales. There are a wide range of promotions that a business can use to promote its products and services ...