At Pushwoosh, we firmly believe that user segmentation directly impacts both revenue and engagement. To validate this, we analyzed 50 billion mobile push notifications sent via Pushwoosh in Q4 2024 ...

The classic approach to segmentation has been to choose a particular way of looking at the target audience prior to any research. In financial consumer research, for example, we effectively assume ...

Our strategy for using email marketing to nurture leads and drive conversions revolves around personalization, value-driven ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

Admap regularly carries features on segmentation and a special feature in Admap in June 1998, contained articles on 5 different approaches to consumer segmentation. Papers on the subject also ...

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

The startup has focused on providing a ‘zero trust’ approach to enabling secure network access and providing segmentation to stop lateral movement by hackers. Zscaler announced Thursday it’s ...