Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

From Volt Typhoon to Flax Typhoon, the goal is to destabilize critical infrastructure, disrupt economies, and undermine ...

By consolidating fragmented information into a single, unified view, organizations can enhance customer relationships, ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

Brent Koning reveals gaming as a path to frictionless marketing and a critical attribute lacking within the media and ...

The dismantling of a reactor pressure vessel at the Oskarshamn nuclear power plant marks the completion of a project to ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

RaySearch Laboratories is pioneering the development of rapid adaptive planning software to help clinics implement online adaptive radiotherapy ...

China's national unified market initiative, launched in 2022, aims to dismantle local protectionism and market segmentation ...