She has 15+ years of experience as a financial writer and technical analyst. Market segmentation is the process of dividing a broad market into smaller groups with shared characteristics to market ...

Event features, the segmentation points ... event and the accident location is an example of a point event. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.

Current reading and thinking on the topic of segmentation; a crucial element of marketing, segmentation identifies relevant consumer subgroups, focusing and directing communication strategy.