Marketing leaders today face increasing pressure to attract customers and clearly demonstrate measurable return on investment ...

In a candid MarTech Thursday session, leaders from HMD Global, Deloitte, Myntra, and more unpack how AI is breaking the traditional marketing funnel—and what comes next ...

Premium Segmentation and Savvy Capacity Management Allow United to Share the Bulk of Industry Profit ...

Black Friday customer segmentation is a holiday marketing strategy that divides customers into distinct groups based on ...

Retail Vending Machine Market size is expected to be worth around USD 104.8 Billion by 2034, from USD 72.2 Billion in 2024, ...

As Nigerian banks deepen their investments in artificial intelligence (AI) to improve customer service and operational ...

In a market with demographic tailwinds and rising affluence, the building blocks are in place. What remains, as Putra made ...

Operating expenses reduced 58% YoY and net loss narrowed 43% as Rivalry emerges a lean, high-performance engine built for scale, with Q2 setting new records in key user metrics ...

The ones who understand that superfans are made, not just mined, who respect their audience enough to build something durable ...

Fortinet® (NASDAQ: FTNT), the global cybersecurity leader driving the convergence of networking and security, today announced ...

While some brands debate the role for AI in their marketing plans, others are embracing the possibilities to optimise ...

AT the INMA South Asia News Media Conference in Mumbai, AI wasn’t a buzzword or a speculative panel discussion. It was the ...