Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s viral Soft Pinch Liquid Blush accounts for a staggering 26.16% of Sephora’s ...
Here’s a quick overview of the hottest 2025 makeup trends. Industry experts and celebs anticipate the comeback of glittery eyes, bold lips, and so much more.
Rare Beauty has added a new member to the Soft Pinch family. The Selena Gomez beauty brand announced the launch of Soft Pinch Liquid Contour on Instagram on January 21.