A defined lower jaw can represent youth and vitality, so what do the experts say are the best procedures for enhancing shape ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

Including a clarifying sulfur formula that doubles as a spot treatment, a volcanic clay option that minimizes pores, and an ...

This all-over moisturizer is formulated specifically for mature skin that's thin, crepey or prone to damage. It contains ceramides to help strengthen skin and make it more resilient, retinol to help ...

If you’ve scrolled social media recently, you might’ve seen influencers flaunting their “perfect” tan lines – all from baking ...

The problem, as most retailers and brands know, is that simply placing products on shelves is no guarantee of sales success — ...

For her Grammys appearance, Sabrina Carpenter wore her signature blusher combo on the red carpet and we’ve finally found both ...

The Beauty Sandwich has found a new home in New York. The celebrity facialist, also known as Iván Pol, who debuted a line of ...

Tarang Amin; Chairman of the Board, President, Chief Executive Officer; elf Beauty Inc Mandy Fields; Chief Financial Officer, Senior Vice President; elf Beauty Inc Thank you for joining us today to ...

From wispy length to bold volume, discover the mascaras and wands that will take your lashes to the next level – no falsies ...