As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum ...

TikTok usually decides what's hot in terms of beauty and makeup, but it's not just Gen Z that can wear the new trends. Here ...

I put Make Up For Ever's new Super Boost Skin Tint to the test — here are my honest thoughts on the product's coverage and ...

For our 'MakeUp HerStory' series, we're spotlighting the beauty founder who is redefining clean makeup for melanin-rich, sensitive skin.

Louis Vuitton's choice of makeup artist Pat McGrath shows "their aim to excellence and innovation in [the] newly introduced ...

She built her brand from the ground up, learning every element of the craft, from formulation to photography, marketing to ...

The model-of-the-moment shares her deepest beauty secrets with ELLE, like wearing eyeliner on her lips, for example.

Mother knows best. So when Lady Gaga restarted her makeup brand from scratch, being a fan of the original, I had no choice ...

A new brand, Boldhue, wants to solve this problem forever. The company has created a machine that scans your face in three ...

“Wherever you see E. coli, you should just think ‘E. coli equals feces,’” she told the outlet. “That means someone went to the bathroom, didn’t wash their hands, and then stuck their fingers in that ...

Jessica Ebraheim, who visited a Sephora store, shared her experience on TikTok last week. Ebraheim used a Dior brown eyeliner ...