If you search “lip combos” on YouTube or TikTok, chances are every video will have a common denominator: lip liner. And not just any lip liner; many of these videos feature lip liners in deep, dark ...

Meet Verdoie, a new luxury Parisian beauty brand that puts mushrooms in the forefront of its formulas. This moisturizing ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

The biggest beauty trend of 2025 is all about tapping into your inner color palette. Ahead, aura readers share color meanings and the best ways to incorporate them into your beauty products.

From the latest variations on classics to new scents and gadgets, these are the can't-miss products of 2025 so far.

A magical liquid blush from Rare Beauty to give you the blush of your hopes and dreams. It's easy to blend, pigmented, and *soo* pretty. Sephora I use this blush on a daily basis, and it's everything ...

We've got you covered with all things beauty you may need while getting ready for your big plans -- from stars including ...

Brides – and brides-to-be – on team Vogue share the skincare and make-up products they couldn’t be without, from mattifying ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

A gorgeous Valentine’s Day makeup look is the perfect finishing touch to your date-night outfit. While you can find plenty of ...

A hydrated base is crucial for achieving cloud skin. Well-hydrated skin appears plump, smooth, and prepped for make-up to glide on seamlessly. Choose lightweight moisturisers that deliver a powerful ...