Meet Verdoie, a new luxury Parisian beauty brand that puts mushrooms in the forefront of its formulas. This moisturizing ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

The biggest beauty trend of 2025 is all about tapping into your inner color palette. Ahead, aura readers share color meanings and the best ways to incorporate them into your beauty products.

These are the 25 best Valentine’s Day gifts for moms, according to a shopping editor. Shop beauty, fashion, splurge-worthy, and under-$50 gifts from Tatcha, Kate Spade, Baublebar, Anthropologie, and ...

From the latest variations on classics to new scents and gadgets, these are the can't-miss products of 2025 so far.

Brides – and brides-to-be – on team Vogue share the skincare and make-up products they couldn’t be without, from mattifying ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

A gorgeous Valentine’s Day makeup look is the perfect finishing touch to your date-night outfit. While you can find plenty of ...

A hydrated base is crucial for achieving cloud skin. Well-hydrated skin appears plump, smooth, and prepped for make-up to glide on seamlessly. Choose lightweight moisturisers that deliver a powerful ...

Cameron Diaz, who took a break from Hollywood in 2014 after performing in the film Annie, has returned to movie-making in the ...

So to help you find the best dark red lipstick for you, we've combined extensive research and our editor's favorites to ...

Lunar New Year is just a few days away (this year, it falls on Wednesday, Jan. 29), and tons of brands have dropped capsules and collections to celebrate the Year of the Snake. One particular ...