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Did your favorite lemon, lime, and orange soda really disappear forever? Here's the story on whether Coca-Cola's Mello Yello ...

As a result, on 4 April 1975, Microsoft was born. Soon after, the company secured a deal to provide the operating system for ...

A struggling startup with branding that feels cold and distant may find that incorporating warm, inviting colours leads to ...

Coca-Cola’s iconic personalised name cans are back – here’s how to get your hands on one (Picture: Coca-Cola) SHOPPING – Contains affiliated content. Products featured in ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

"This is yet another way we are recognizing and thanking everyone around the world who has made the Coca‑Cola brand what it is today." ...

"This was the perfect culmination to our 125th-anniversary celebrations," said Muhtar Kent, former chairman and CEO of The Coca‑Cola Company. "By sharing this secret formula experience with our ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true ...

For a company as big as Coca-Cola, it’s not easy to jump on the latest trend. The organization has 200 brands, produced by several hundred ... a starring role in the adverts on their phone, simply by ...

The new RTDs are part of the Minute Maid Spiked brand, which was first launched with a “flavoured wine cocktails” range in 2023.