The rapid evolution of marketing tech makes it increasingly difficult for brands to evaluate, integrate and extract value ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers know, this space is rapidly evolving.

By 2033, the global business intelligence market is expected to grow to $26.5 billion, Market.us reports. Whether you ha ...

The next breakthroughs in business intelligence (BI) and analytics will see machine learning and artificial intelligence used to improve data access and data quality, uncover previously hidden ...

With meter data analytics, utilities are recognizing the true value of their Smart Grid investment: Data. The business world today is undergoing a swirl of change. However, amid all the uncertainty, ...