18 ways to win at social media in business
Apply these principles to stay relevant and keep up with the care and concerns of your community of followers.
Behind Poppi’s influencer-led Super Bowl commercial and social campaign
Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game ...
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Ethical Social Media Marketing: 15 Ways to Responsibly Curate Content
Social media content curation requires more than ... micro-influencers to promote a client's product, we ensure that every post has a clear disclaimer, such as #Sponsored or #Ad. Our primary objective ...
Meta Platforms (NASDAQ:META) Benefits From Surging Digital Ad Market
Good news for social media giant Meta Platforms (META), and a whole lot of other online venues as well. Seems the digital ...
No entry for solo men — Japan zoo bans unaccompanied male visitors after harassment complaints
Located in Tochigi Prefecture, Healing Pavilion is an interactive zoo that allows visitors to feed, cuddle, and bond with ...
Poppi’s influencer vending machine backlash—what marketers can learn
Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of ...
‘Is this a wedding or a corporate merger?’: Viral matrimonial ad stuns internet with Rs 500 crore..., check post
A viral matrimonial ad mentioning a "500+ crore market cap" instead of traditional details has puzzled social media users, ...