Napoli soccer team's soft power policy contributes to Italian national image and economy while determining identity rebalancing.

Welcome to the Money blog. We're covering a signal from Rachel Reeves that she will cut the cash ISA tax-free limit and a ...

If the Rorschach test was comprised of the American flag rather than inkblots, millions of people around the world likely ...

The UAE has secured 10th place globally in the Global Soft Power Index 2025. The UAE's Nation Brand also witnessed a significant increase in its value from $ trillion to 1.223 trillion dollars in 2025 ...

The Global Soft Power Index ranks all 193 UN member states based on insights from over 170,000 people across 100 markets. In ...

By strategically aligning soft power expansion with a revival of traditional culture, the Chinese government leverages ...

The highlights were familiar to any left-wing critic of American power: The U.S. Agency for International Development’s ...

Welcome back to the Money blog. We've kicked off the week by exploring what it's like to be a teacher - and it's not all lovely long holidays. Elsewhere, a quarter of employers say they're planning to ...

In contrast to "hard" or technical skills that are applicable to specific roles — like coding, data analysis or social media management — soft skills are transferable ... from those as simple as a ...