The Global Soft Power Index ranks all 193 UN member states based on insights from over 170,000 people across 100 markets. In ...

Morocco has maintained its position at 50th place globally in the 2025 Soft Power Index, scoring 40.6 points out of 100, according to the report released by “Brand Finance” on Thursday. The country ...

Israel experiences its steepest drop in global soft power rankings, falling to a low of 33rd place in the 2025 Global Soft ...

If the Rorschach test was comprised of the American flag rather than inkblots, millions of people around the world likely ...

There is the hard power expressed in military superiority and economic sanctions. And there is soft power, the ability to attract nations to one side, one’s causes. Over the next four years ...

For this year’s survey, we have returned to the basics, making the case for co-operation over coercion, peace over war and soft power over hard. We drew up a list of countries based on metrics such as ...

The countries with the most total capacity of wind energy have also seen the greatest increase in both onshore and offshore wind energy production in recent years. China tops the list with nearly ...

Language is a silent force of global supremacy, influencing cultures and shaping geopolitical power. From Hollywood to Confucius Institutes, nations strategically use language to extend their reach an ...

Brand Finance publishes the Global Soft Power Index based on responses from over 170,000 global participants across more than ...