Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

Herb Kelleher, the charismatic, happy-go-lucky Southwest Airlines co-founder and CEO with a penchant for drinking Wild Turkey like water, died in 2019. He was well-loved at Southwest Airlines.

Southwest Airlines will start enforcing a few new policy changes on May 28, and customers might want to act quickly over the next two days to avoid fees and restrictions that come with the updated ...

A Southwest Airlines plane flying to Denver on Sunday was struck by lightning upon its descent as storms plagued the area over Memorial Day weekend. Southwest Flight 168 was approaching Denver ...

While domestic air travel has been down in the U.S. for 2025, and travel, in general, to the U.S. has declined this year, there is a bright spot for Southwest Airlines. On May 7, Southwest ...

A new pricing regime was the wind lifting Southwest Airlines (NYSE: LUV) stock on Tuesday. Customers that hold Business Select or Choice Extra premium tickets can check two bags for free, while its ...

This week, Southwest Airlines got some good news as the airline was announced by J.D. Power as the Best Airline for Economy Class Customer Satisfaction for the fourth consecutive year. However ...

While domestic air travel has been down in the U.S. for 2025, and travel, in general, to the U.S. has declined this year, there is a bright spot for Southwest Airlines. On May 7, Southwest ...

May 28 is a big day for Southwest travelers. That’s when the airline plans to abandon its decades-old policy of allowing two free checked bags per passenger and start charging for the service ...

Louisiana residents allegedly tossed around an airplane during a treacherous flight to Florida are suing Texas-based Southwest Airlines. They say the plane shouldn’t have flown directly into an ...

Still, much as Southwest likes to trace its origins to a single day in 1966, when its co-founders Herb Kelleher and Rollin King talked through the idea over drinks in a hotel bar, years from now ...

and Vice Chairman of the Board of Directors at Southwest Airlines. "Our Employees have always been Southwest's differentiator, and this award reflects their continuous dedication to serving our ...