The Orlando Magic's new look isn't just about aesthetics - it's a strategic move years in the making, with surprising ...

Your logo is part of your brand but your brand identity really encompasses everything, visual and verbal and even your behavior.” ...

Batman is getting a brand-new logo, and fans already know what it looks like thanks to the next crossover between Marvel and ...

Opinion: Foley & Lardner attorneys say businesses must be strategic in using generative AI platforms to create logos and ...

After 16 years with the same primary logo and three main uniforms, the Magic are turning the page onto a new era that honors ...

ASHEVILLE, N.C. (WLOS) — UNC Asheville held a June 3 news conference to unveil its new logo and brand for Bulldogs' athletics ...

When talking about famous car brand logos, one could argue that McLaren’s logo is up there with Audi’s four rings, BMW’s ...

Symbolic logos tend to be abstract in design and can work well internationally (example: Nike's swoosh). Combination logos are any mixture of the other three types. An example of this is FedEx ...

To register trademark or service mark protection for a logo, a company must demonstrate that the combination of name and design qualifies as sufficiently distinctive to avoid confusion with other ...