Andy Tsubasa Field covers business and development for The Post and Courier's Columbia bureau. He has reported on business ...

Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness. Intrigued? We’ll reveal the secrets of the Coke logo ...

United States trademark law applies special scrutiny to surname-based marks, and anyone considering such branding needs to be ...

What are the Bulls doing? Lonzo Ball trade just latest example of poor asset management, questionable moves Chicago keeps making trades, but never gets value in return ...

The Blues unveiled a new primary logo and uniform on Tuesday morning as part of a rebrand that will harken back to the club’s original look.

CLEVELAND – The Cleveland Charge have officially introduced the franchise’s most significant brand evolution in its 14-year history, including a new logo set that celebrates the ...

The change to blue matches the government’s Delivering for Queensland advertising imagery, and also that of the LNP’s branding.

Ahmedabad Air India Plane Crash Highlights: At least 274 people were killed in one of India's deadliest plane crashes involving a London-bound Air India flight in Ahmedabad earlier this week.

Examples of Semiotics in Advertising. Semiotics are frequently used in advertising to signify an advertiser's message through the use of signs or symbols.

HISD shared a preview of its “refreshed visual identity” and new district logo Tuesday, which it plans to launch this summer as part of a planned rebrand.

Magic unveil new logo, uniforms for 2025-26 season Orlando has brought back a version of its classic logo and showed off 3 new uniform looks for next season.