New commercials in the streaming era aim to infiltrate TV terrain that has been off-limits to advertisers for years ...

A coalition comprised of 17 companies with a stake in local TV/video provided case studies to trade groups TVB & CIMM. The ...

Harry and Sally! Catherine O'Hara and Willem Dafoe! The Budweiser Clydesdale foal! The 2025 Super Bowl commercials failed to ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities ...

Interpublic Group recently signed an advertising agreement with the social-media platform; other agencies are also in ...

Publix Super Markets has awarded Fig its creative business and retained 22Squared to manage media following a competitive ...

Publicis Media unveiled Women's Sports Connect, a new offering that has the large media agency buying positions in women's ...

When referring to content delivered via wired cable, telco, satellite or over-the-air distribution (versus internet), use the ...

It came after Kayla celebrated the Eagles’ 40-22 rout of Kelce’s Chiefs in Super Bowl 2025 in New Orleans on Feb. 9. The ...

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up  27% ...

The Indian television advertising market witnessed sluggish growth in 2024, reaching Rs 34,453 crore, marking a mere 5% increase—the slowest in the past seven years, stated the Pitch Madison ...

Streaming hours on YouTube, including the YouTube TV live television service, increased 27% in 2024, making it “by far the ...