Wal-Mart thought shoppers would like the opportunity to use a smartphone app to scan items they want to buy as they walk through store aisles. In theory, they could speed through self-checkout ...

Adopting a test-and-learn philosophy is more than just a business strategy—it’s a mindset that should be ingrained in both the culture and core operations of any organization. I’ve seen ...

The test-and-learn approach is having a particular impact on digital marketing priorities, says Griffith: As we expand our audience, we will continue to increase the use of personalization. Digital ...

The test-and-learn approach comes as retailers face intense competition for U.S. shoppers, many of who are still struggling financially. Wal-Mart, for instance, has had sales declines at its ...

This test and learn approach can be applied to any marketing strategy and, with today’s automation tools, managing tests and compiling data doesn’t need to drain your funds or resources.

Starbucks Corporation SBUX is executing its turnaround strategy with a methodical “test-and-scale” approach, prioritizing ...

Here are two possible ways to make product and pricing decisions that affect your retail customers: One is quick test-and-learn. The other is manifest destiny. The manifest destiny approach is easy.

Learn from test-to-scale Below are three key learnings, ingredients, and benefits of test-to-scale that can help any company use this simple strategy to supercharge growth: 1.

Can CMOs transform the way they market by simply employing a test-and-learn philosophy? There is more to it than that according to Caren Fleit, the CMO practice leader for Korn/Ferry.

Using RCT methodology as a test-and-learn approach can provide clear, credible results about whether a program works, which can help policymakers achieve their goals by systematically comparing ...