Silsbee native Drelon Miller is a prime example of how NIL deals can "change the game" for athletes in college sports.

Dick’s Sporting Goods has inked a new multi-year brand sponsorship deal with the University of Texas at Austin Athletics to become the “Official Sporting Goods Retailer of the Texas Longhorns.” ...

Italo Ferreira just announced he has joined the Nike roster. This is the first time the sportswear giant has sponsored a ...

The 2025 season sees the Texas Longhorns in a new conference, but expect similar success for Reese Atwood and Co. Since the program launched in 1997, Texas Longhorns softball has been a consistent ...

Following back-to-back trips to the College Football Playoff semifinals, the Texas Longhorns are no longer content with just getting close to a national championship. Steve Sarkisian has done a ...

In Texas' close win over Ole Miss ... in my mind the whole entire game that we were going to win." Jones and the Longhorns will return to the Moody Center on Thursday to take on a hot Mizzou ...

Hill did not say when Clark's shoe or logo would launch. Clark, the 2024 No. 1 pick and WNBA Rookie of the Year, was sponsored by Nike throughout her college career, and signed a new eight-year ...

As Texas A&M men's basketball went into Austin to take on the Texas Longhorns in the latest edition of the Lone Star Showdown, the Aggies were looking to complete a season sweep over their in ...

Missouri Tigers @ Texas Longhorns Current Records: Missouri 15-3, Texas 12-6 After two games on the road, Texas is heading back home. They and the Missouri Tigers will face off in an SEC battle at ...

The Texas Longhorns have come so agonizingly close to the national championship game in each of the past two seasons, but when the big game kicks off on Monday night, they'll once again be ...

Cook explains in the video that the organization has not placed a blanket ban on all Nike apparel. The ban is only on clothing that has both the Texas Farm Bureau logo and the Nike logo.

The Texas Longhorns mascot, Hook’s leads the flag bearers and football team onto the field for a CFP first round playoff game against the Clemson Tigers at Darrell K Royal-Texas Memorial Stadium ...