Fresh Air Solutions owner Dylan Deatley says another company by the same name could confuse potential customers with ...

A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

Here, if you have ever dreamt of opening a confectionery on Mars, about an aerospace technology startup around Saturn, or ...

Upper Deck will attempt to combat the practice of “patch swapping,” announcing each rookie patch auto card in the 2023-24 The ...

When How&How was commissioned to rebrand e-commerce platform Big Cartel, one thing was made crystal clear – the logo had to ...

Here are three ways strategic design impacts business success: Visuals and imagery will often do the talking for a ...

Kristina Smithe was running a marathon in California a few years ago when she started thinking about all the waste such ...

Winkler said her company would like to help New Palestine leaders be more intentional with their branding. Winkler said the ...

Gov. Greg Gianforte and the Montana Department of Commerce unveiled the state’s new branding campaign during the kickoff of the World Famous Bucking Horse Sale in Miles City on Friday.

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

Think of publicity, marketing and branding as the three legs of a tripod. They all work together to hold up your business's ...