“It was only when we were on stage that we learned that the mock cheque they bought out had a Tiger Beer logo,” he was quoted saying yesterday to news portal Malaysiakini.

Tiger Beer has switched up its logo in a social ad. In a Facebook and Instagram post,Tiger Beer changed the sun in its logo into a house, encouraging Singaporeans to stay at home during this time.

The tiger is also of a bigger size, making it more visible. The brand refresh comes as Tiger Beer turns 88. As part of its celebration, the beer brand also unveiled a new brand film.

Tiger beer is giving emerging artists the chance to profile their design talents in the most public of ways – by having it emblazoned across chests nationwide in the Chinese New Year.

Tiger Beer used consumer insight to repackage its product and generate excitement among influential endorsers in the online space.

As Malaysians enter the Year of the Dragon, Tiger Beer invites everyone to raise a glass to a bolder tomorrow. Tiger Beer advocates responsible consumption and urges #DrinkResponsibly.

That’s why Asia’s No. 1 premium beer has decided to launch its Tiger Trading Co. pop-up shop in NYC from June 7–June 8.