TikTok is changing the US e-commerce ecosystem as it brings influencer sales and social shopping into the mainstream.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Aakaanksh Autade was iffy on TikTok Shop, TikTok’s in-app shopping feature, when it first launched last year. Then the content creator grossed over $102,000 in sales when he hosted a live event on ...

Emikeni is a woman-founded small business that specializes in heatless hair curling tools. This rod is designed to work with ...

It’s a small but growing piece of the billions spent online on Black Friday, a report says, as brands try to reach consumers on social media.

These social media trends and moments were the most popular with Food & Wine's audience this year. Readers were interested in ...

In a first step to expand across the European region, social media app TikTok has launched its in-app shopping service in ...