There have been multiple signs suggesting that Apple's mixed reality Vision Pro headset is struggling to take off, both due ...

Apple is rolling out new products like Augmented Reality glasses and Apple Intelligence, which should become significant ...

CEO Tim Cook recently said the $3,500 Vision Pros weren't a "mass market product." Analysts said scaling back production ...

Somewhere Tim Cook just threw the Apple Vision Pro against ... Apple's $3,500 headset look obsolete with the Meta Orion prototype AR glasses. Not that the Vision Pro was selling like hotcakes ...

These glasses would reportedly be extensively lighter, and presumably cheaper, than the Apple Vision Pro. Incidentally, Apple CEO Tim Cook has previously indicated the company is moving towards ...

The CEO of the world’s most valuable company led two of the biggest product launches of his tenure this year—and believes ...

Apple's headset has been quiet of late. But according to Apple boss Cook, development is continuing. Soon he wants to "sell ...

Meta’s decision marks another significant electronics contract for Vietnam, which already manufactures iPads for Tim Cook‘s Apple ... described the Orion AR Glasses as a groundbreaking ...

Carol Surface — left the company after less than two years of working there. This wasn’t some minor role either: it was ...

Apple has reportedly scaled back its Vision Pro production and could stop making the model altogether by the end of the year.

The tech company has slowed down production of the mixed-reality headset since the early summer, the Information reported on ...

THE FIRST THING Tim Cook does when he wakes up is check his ... casual jeans, and sneakers and glasses made by Nike. Even today, Cook, who turns 64 in November, has maintained his privacy to ...