As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

Social media influencer, Brandon Edelman, aka Bran Flakezz, shared candid details about his journey as a content creator.

What started as individuals monetizing content has rapidly evolved into something more sophisticated - creators are now becoming successful entrepreneurs.

As LLMs increasingly power search interfaces, brand mentions across trusted creator content and UGC will likely play a crucial role in how brands are represented by AI systems. In a future where ...

“We’re now reaching a future of content and marketing where everyone can be a creator. And it will be a very good challenge for marketers to be able to weave their brand into creators’ stories ...

We Are Social’s Next Gen Influence report has captured the key movements, trends and online cultures that will define the new era of brand ... on’ content. At the same time, the wider tectonic plates ...

It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next three years, according to a BCG report.