In 2024, three of the 11 supercategories posted dollar growth in the U.S. In line with the G12, building sets was the fastest-growing, up 16%, driven by LEGO Botanicals. Sales of explorative and other ...

Toy market size was valued at USD 108.7 billion in 2023 and is projected to expand at a CAGR of 5.8% between 2024 and 2032. Increasingly, parents are opting for toys that promote educational value ...