Those looking for a natural shampoo that works well on curly and textured hair are in luck: using phytic acid, a naturally ...

If there weren’t enough skincare products to follow in the United States market, beauty buyers are all about Korea for snagging their lotions and potions. And, rightfully so. Serious Korean skincare ...

There’s no feeling quite as vindicating as finding your “holy grail” beauty or skin care product. Finally, you can take the ...

This cream works its magic as your hair air dries. Get it from Amazon for $8.39 (also available as a two-pack). 4. Retinol ...

When Kate Middleton married Prince William she famously did her own makeup, and the new royal relied on this sparkly pink ...

Available Sizes: 10.1 oz.,16.9 oz., 33.8 oz. What We Love: Formula infused with nourishing botanicals, antioxidants, and UV-protecting ingredients. It’s a splurge, but this scalp scrub is ...

Moving down the shaft, salicylic acid-infused shampoos eliminate oil and evidence of dandruff. “It can also help prevent oil ...

Curls can be a challenge to style. They come by that reputation honestly: A rainy day or the introduction of one new product can throw the whole look off. No two curls, even on the same head, are ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Now that the beauty market is witnessing this paradigm shift on account of evolved technology expectations from customers, Ulta Beauty, the United States' biggest specialty beauty retail chain, ...