Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere! We were on the scene and vibing ...

This growth has translated into stronger customer retention, more frequent purchases and deeper brand engagement. With a growing base of loyal consumers, Under Armour is strengthening its direct ...

Under Armour has added five standout college football players to its ambassador roster. On Monday, days before the NFL Draft, the Baltimore-based brand said it has signed Cam Ward, Luther Burden ...

Under Armour has added five standout college football players to its ambassador roster. On Monday, days before the NFL Draft, the Baltimore-based brand said it has signed Cam Ward, Luther Burden III, ...

TM's new collection features ambassador Akshay Bhatia and is full ... game is a threat each and every year at Augusta National. Under Armour released a new 'Going for the Green' Collection that ...

TM's new collection features ambassador Akshay Bhatia and is full ... the perfect spring golf apparel 4) Under Armour - Going for the Green Jordan Spieth is one of the most popular players on ...

As part of the agreement, Mühl will serve as a brand ambassador and wear Under Armour and Curry Brand sneakers during the upcoming WNBA season. She joins a roster of female athletes that includes ...

"Nika Mühl has signed a multi-year partnership with Under Armour Basketball, which will include serving as an ambassador for the brand on and off the court and competing in Under Armour and Curry ...

In fact, even the intra-provider changes have stopped, as the number of schools wearing Nike subsidiary Jordan Brand has stopped at four ... which does a good job explaining Nike, Adidas and Under ...

Strategy director at the agency Iris Samaneh Zamani summarizes the brand challenge: “Under Armour has always been ... and grit” of its sports ambassadors in its storytelling.

In the past decade, Under Armour's aggressive growth strategy deteriorated the brand, while the company continued to grow through aggressive discounting and forced store expansion. Under Armour is ...