Unilever saw a marked improvement in performance in 2024 following the implementation of the first phase of its Growth Action Plan — a strategic reset focused on restoring gross margins and laying the ...

The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here's a look at her "culture-to-cart" approach.

President Donald Trump visited United Arab Emirates President Sheikh Mohamed in Abu Dhabi today to announce a plan for the ...

In this post, we share insights from a panel discussion with CPG industry experts, Cristina Marinucci (Mondelez) and Melda ...

Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, ...

A new effort from Warner Bros. Discovery will offer advertisers the chance to use popular figures like Batman and Harry ...

The Unilever-owned brand is utilizing branded ads on Lyft and shoppable recipe videos on Roku that will lead to Walmart’s ...

The company’s executives tried to reassure potential advertisers about the app’s future in the United States without directly ...

Unilever Marketing boss Nathan Palmer said of the year-long partnership with Molly-Mae: "Molly-Mae was the perfect partner: she’s authentic, trusted, already a fan of Comfort and Persil ...

MUMBAI/NEW DELHI: Hindustan Unilever (HUL) managing director Rohit Jawa said the company will invest across innovation, distribution and marketing to revive volume growth, even if it leads to a ...

Microsoft reported its third quarter 2025 earnings and it showed that its search and advertising revenue was up 21%, again. The previous quarter it was up 21% as well, then the quarter before that ...

(Photos: Jom/MDDI) New: You can now listen to articles. SINGAPORE: The advertising of three articles by online publication Jom was blocked in Singapore by Meta because it was considered ...