If companies want to attract and retain talent, they must market their employee value proposition effectively.

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

The primary benefit of a product or service. The term is widely used in the high-tech industry. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.

To help brand leaders remain top of mind among buyers, 16 experts from Forbes Business Development Council each share one unique value proposition to set brands apart from their competitors ...

In a crowded marketplace, businesses must be able to define and then clearly articulate their product's value to stand out. Here 10 business leaders share strategies on how to leverage clear ...