If companies want to attract and retain talent, they must market their employee value proposition effectively.

Below, six leaders from Fast Company Executive Board each offer their tips to help creatives and their companies develop or ...

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...

Jim Collins's revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

To help brand leaders remain top of mind among buyers, 16 experts from Forbes Business Development Council each share one unique value proposition to set brands apart from their competitors ...