Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...
Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...
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Milk Makeup’s cult-favorite beauty will expand to another beauty retailerMilk Makeup is bringing its iconic formulas to Ulta Beauty. Starting this spring, the trailblazing clean beauty brand will ...
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The Milk Hydro Grip Primer Is So Good It's Our Editors Go-To for Concerts and Outdoor Festival SeasonHowever, Milk Makeup’s Hydro Grip Primer is one of the few that gets the job done. Most beauty veterans will recognize this ...
Beauty brand NYX Professional Makeup (NYX) is blending music, makeup and female empowerment with its latest "NYXTAPE" ...
It’s that time of the month again, and honestly, all the products that I try throughout the month, feel like they now make ...
An exclusive look at Nikki Glaser's 2025 Grammys makeup look, created by makeup artist Jenna Kristina using Maybelline ...
Learn about the best new hair, makeup, fragrance, and skin-care beauty products launching in February, according to our ...
The set is perfect for anyone who is already a fan of Benefit or for those who have been wanting to try the brand without ...
Primark fans are flocking to stores to snap up a £12 rugby shirt that's been likened to one sported by Molly-Mae Hague while ...
Here's our rundown of the 24 best health and beauty brands on Shopify. From household names, viral TikTokers, and challenger ...
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