Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

A TikTok trend poking fun at how conservative and Republican women do their makeup has gone viral, and proved to be divisive.

A bride's decision to redo her makeup minutes before her wedding goes viral on TikTok. Soon after, the makeup artist responded, revealing her side of the story.

Milk Makeup is bringing its iconic formulas to Ulta Beauty. Starting this spring, the trailblazing clean beauty brand will ...

ICYMI: Miley Cyrus collected her third Grammy ever for "II Most Wanted" with Beyoncé on Feb. 2, 2025, after winning her first ...

With a variety of makeup, skincare & more, these mini products from brands like Peter Thomas Roth, Elemis & more are perfect ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

When Dianna Ruth, cofounder and head of product development at Milk Makeup was creating the brand’s Cooling Water Jelly Tints ...

Amazon’s secret ‘internet famous’ beauty section is a curated page where you can shop the latest viral beauty products.

The legendary makeup artist bottled up one of the greatest beauty looks of all time into a single product: the Glass 001 ...

In the bizarre yet intriguing world of beauty hacks, an influencer’s suggestion to use lubricant as a makeup primer has taken ...

Methods: Detection of TTV DNA sequences was carried out by polymerase chain reaction (PCR) using primers derived from the UTR(A) region of the TTV genome. The clinical course and biochemical ...