Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

Scientists at the University of California, Berkeley claim they have created a way to trick the human eye, allowing it to see ...

A device has enabled people to see a new a shade of blue-green, which they say is more intense than any experienced before ...

In an innovative discovery that defied centuries of colour theory, scientists revealed that purple isn’t a real colour at all—but a clever illusion created by the brain. According to new research, ...

Scientists at UC Berkeley have developed a groundbreaking technique that allows humans to see a color they’ve never experienced before. This method — dubbed “Oz” — enables people to perceive a unique ...