News

Integrated marketing communication is an important part of any businesses day to day operations. It is important to have an idea of your overall IMC strategy, so that you know what you want your team ...
Stop marketing in silos! Melissa Wildstein reveals the power of truly integrated strategies that drive global revenue. Learn ...
Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...
HPE’s new Private Cloud Business Edition with Morpheus VM Essentials enables partners to manage all different vendor offerings with a variety of hardware and software environments.
HECTOR — Loftness Specialized Equipment announces the appointment of Ashley Lathrum to the position of integrated marketing manager to further develop the company brand and support growth within ...
Nimble, the industry-leading sales and marketing engagement platform purpose-built to empower small businesses, continues to empower companies to drive growth, enhance customer relationships ...
Chinese TV brand Hisense Visual has granted its 2025 IP integrated marketing business to GroupM’s agency Mindshare China following a competitive pitch in January 2025. The appointment will last ...
When leading women professionals from diverse sectors unite to offer integrated marketing communications solutions, OON is born. OON, a dialectal for ONE in British English, is the brainchild of ...
With a career spanning over a decade in marketing leadership roles across Africa and Europe, Lupuwana brings extensive experience in brand strategy, innovation, and market activation to the public ...
It’s increasingly difficult to stand out in today’s crowded, fast-paced market. Trends come and go, algorithms shift, and audiences migrate. To cope, brands and agencies have to “experiment ...
With so many ways of spreading the word about your business, it's important to have not only a marketing plan, but an integrated marketing plan that incorporates the right mix of media.
When a CRM software is integrated with a host of other applications in your sales or marketing tech stack, sales reps and entire teams can access a more unified view of all your customer data.