Your brand, or what people think of you, should communicate that you are authoritative, empathetic, reliable, and able to look at a problem holistically. Use these traits as examples to ...

Building brand awareness requires a strategic, consistent approach. In this blog, we’ll explore 10 powerful strategies to boost brand awareness, complete with real-world examples to show ... purposes ...

User-Generated Content User-generated content is a new way of brand promotion in which the consumer ... One of the best examples of UGC marketing is iPhone’s “#ShotOniPhone” campaign.

For example, when I started ... established the importance of consistent brand messaging, it’s time to delve into a key component of modern marketing: leveraging social media and digital platforms for ...

Lizzo showed off a dramatically slimmed down figure this week, amid a weight loss journey that the famously body positive ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

Hindustan Unilever Ltd acquires a 90.5% stake in premium beauty brand Minimalist for Rs 2,715 ... "And Minimalist is a great example of making our portfolio future fit," Jawa asserted.

New spot in 'The Next Golden Era is Now' campaign latest showcase of players' skills, personalities ...

Athlete activism has become a significant force in the sports industry, influencing the athletes' careers as well as the ...

I defiantly refused, saying it was our job to make the brand so ubiquitous in our industry that we wouldn’t have to tell people how to pronounce it. My best example was how far we’ve all come ...