How one Big Pharma ad campaign is incorporating diversity as a driving force in improving the ways drugs are marketed ...

Keep in mind that your plan for a marketing campaign is not supposed to be a prison. You have to leave room to make changes as you go along because no plan can perfectly capture reality.

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

Outlining a clear set of goals for campaigns and letting creativity flourish within these boundaries is what makes marketing effective. - Arnav Sharma, Tech Mahindra 8. Empower Your Team With Data ...

Those should dovetail with your organization's culture and point toward areas where you can help make the biggest impact. The next step is to tailor the marketing campaign. In other words, develop a ...

When launching a product or marketing campaign globally, there’s no room for guesswork. According to expert advice ...

Even how a marketing test is designed can ... you’re now set up to make informed, data-driven decisions. Not using campaign ...

Marketing leaders at some of the world’s biggest brands share what they’ll be looking for from entries into The Drum Awards ...

For the marketing industry, this cost revolution promises to reshape everything from customer engagement to campaign optimization. Consider how cost has historically shaped technology adoption.

But while marketing a critical component of a film’s success, there are some marketing campaigns that go beyond the tried-and-true elements of trailers, teasers, posters, and social media to ...

The campaign reimagines what’s possible ... Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel ...